
Named as one of TIME’s “100 Most Influential Companies of 2022” Athletic Brewing Co is reimagining beer for the modern, active adult.
Their great-tasting brews provide a refreshing taste of craft beer, without the alcohol or the hangover. Additionally, Athletic Brewing’s “Two for the Trails” initiative donates 2% of all sales to trail and park cleanups and maintenance. Having led the alcohol-free revolution in America, Athletic Brewing is now proudly a Certified B Corp™ and as well as the UK, their beers are available in the EU, Canada and Australia.
Find their beers stocked at all Wholefoods locations in London.
UPSIDE DAWN (ALCOHOL-FREE)
Upside Dawn is our exceptionally refreshing golden-style brew. It has a delicate balance of grain and citrus for a crisp, light-bodied finish that’s eminently drinkable. Cross-continental hops from England and America pair with premium, Vienna malt for a delicious duo of earthy and spicy undertones. It’s smooth, bright and easily enjoyable, and crafted to remove gluten while preserving flavor.



